Save AVON!

AVON? Sure I remember them. My mother made a few purchases from them when I was a kid. They’re not a brand I think of when it comes time to make a purchase. "Avon Product’s new CEO, on the job for a week, said Tuesday she plans to review every aspect of the beauty seller’s business, including reviewing its operating model, cost structure and product portfolio." Their site looks hip and has allowed for a makeover from what I once knew it to be. Their products look great and the prices are budget worthy. But really, they’re still the catalog I remember from the past. I can’t go to an AVON store to touch and see all the great products or feel how moisturized my hands and face can be. How can I trust what I can’t touch and why would I take a chance with my money on something that hasn’t made an effort to win me over. Sephora, ULTA and even L’Oreal is in my face everywhere I go. I can count on these stores to tell me what I need and show me what I want in ways that a website and catalog will never be able to do alone. They’re hip and in the scene at the mall and even on the social network scene. I don't need every product they sell but I am an American woman and I'm sold on stores that show me everything I don't need. With AVON not out there I'm not going to make an extra effort to find someone that sells the stuff to then browse through a catalog to make a purchase I'll have to then wait for in the mail. If I need makeup I need it now. Not in three days. I need an accessible brand not something I have to work for with the little time I'm left to shop. AVON might be a better product but they're out of sight and out of mind in today's shopping trends for me.